DEEP
DIVE

Spoiler: the combination of the creative & the analytical

01  A brief introduction

I'm a product designer with a love for asking big questions and putting myself in other people's shoes. I am drawn to areas of ambiguity and balance a strong creative intuition with a profound love of analysis, decomposition, & linear thinking. Coming from a background in visual storytelling (cinematography, photography, & visual art), I found product design to do something previously unfounded for me; it engaged and energized both my creative and analytical brains...simultaneously.

A natural systems thinker, I gravitate towards iterative creativity and IDEO's design thinking principles. I whip out the post-its and spreadsheets wherever applicable and thrive in oscillating between big picture thinking & detailed pixel pushing. Crafting digital experiences through the merging of research, collaboration, and iteration is where my passion lies.

02  My design tenants

03A last note on awareness

04  Conclusion

A little background

I'm a product designer with a love for asking big questions and putting myself in other people's shoes. I am drawn to areas of ambiguity and balance a strong creative intuition with a profound love of analysis, decomposition, & linear thinking. Coming from a background in visual storytelling, I found product design to do something previously unfounded for me; it engaged and energized both my creative and analytical brains...simultaneously.

Personal design tenants

Curiosity. Has the problem been met with inquiry & been questioned consistently?

Effectivity. Does the design meet the user's needs in the most easy to understand way?

Flow. Does the experience allow users to be content in their current moment?

Awareness. Does the design promote the best in people?

Design Process

A natural systems thinker, I gravitate towards iterative creativity and IDEO's design thinking principles. I whip out the post-its and spreadsheets whenever I can and thrive in oscillating between big picture thinking and detailed pixel pushing. The combination of research, collaboration, and iteration offers me a sense of purpose and intention.

want to chat more?
drop me a note ↗